Tips to Optimize your Website's Homepage

June 27, 2023

Your website is the single most important part of your business to get right.

Long before most customers visit your store, or give you a call to request a quote, they get their first impression of your business from your website. If that website isn’t optimized, chances are, it will be their only impression.

Yet, for many business owners, the actual content of that vital first impression is treated as an afterthought. You know you need a website. But when it comes to figuring out what to put on it, too many businesses throw up some information and hope it gets the job done.

This is a huge and costly mistake.

Too many websites are filled with vague and confusing information. Rather than encouraging future customers to call, visit your store, or purchase, they leave your site confused, and move on to your competitor.

But it doesn’t have to be this way.

Done right, your website can be your best salesperson and your greatest brand ambassador. That’s where we come in.

At Resonate Online Marketing, we specialize in creating web content and messaging that is clear, optimized, and sales-generating.

Here are a couple tips for optimizing your homepage:

  1. Prioritize the Header

Most visitors will make their decision to continue browsing your website in their first few seconds. What’s the first thing they see?

Your homepage. Specifically the top of that page—what is sometimes referred to as the part that is “Above the Fold.” This is what potential customers see before scrolling. Don’t waste this vital space.

An optimized website makes it clear and obvious what your company can do for your customers. They should be able to tell at a glance.

  1. Keep It Simple

Like it or not, most of the visitors to your website are scanning its content.

Like it or not, we are trying to grow our businesses in an age of 140 character tweets and 15 second video clips. We are busy people bombarded with information day in and day out. We don’t have hours to peruse complicated pages of text. In seconds, we decide whether a business can help us solve our problems. And if we aren’t sure, we’ll move on.

An optimized website avoids paragraphs of information. Keep it short and sweet, and better yet, visual.